Required
- Bachelor’s degree preferred.
- Previous experience in a supervisory role working with adolescents.
- Experience living in a residential community preferred.
- CPR and First Aid certified.
- Driver's license required.
Position Summary
The Director of Marketing and Communications is a dynamic and innovative leader who plays a pivotal role in shaping the image and reputation of New England Innovation Academy (NEIA) and engaging with various stakeholders. This senior-level position reports to the Interim Head of School (temporary basis) and is responsible for developing and executing a comprehensive marketing and communications strategy that advances NEIA’s mission and objectives. The Director of Marketing and Communications collaborates closely with the Head of Enrollment, Brand Director, Head of
Collaborations, and all school leadership teams to achieve the school’s enrollment goals.
Essential Duties and Responsibilities
1. Marketing Strategy:
○ Develop and implement a cohesive marketing strategy aligned with the NEIA’s strategic goals and objectives.
○ Drive brand awareness and increase enrollment and retention through strategic marketing campaigns.
2. Communications Strategy:
○ Create and execute a comprehensive communications plan that effectively conveys NEIA’s core messages to students, staff, parents, and prospective families.
○ Ensure consistent and clear messaging across all communication channels.
3. Team Leadership:
○ Lead and manage a high-performing marketing and communications team, providing guidance, coaching, and support to achieve marketing, branding, and communication goals.
4. Content Creation:
○ Oversee the development of compelling content for various channels, including digital, social media, email, press releases, and print materials.
○ Ensure content is aligned with the NEIA’s values and mission.
5. Media Relations:
○ Build and maintain strong relationships with media outlets, journalists, and influencers.
○ Secure media coverage and manage PR efforts to enhance the NEIA’s visibility.
6. Digital Marketing:
○ Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.
○ Deliver quantifiable improvements in ROI and cost per conversion (CPC) across all channels.
○ Monitor and analyze digital performance metrics to optimize campaigns.
7. Brand Management:
○ Safeguard and promote the organization’s brand identity, ensuring consistency in messaging, design, and visual standards.
○ Develop and enforce brand guidelines.
8. Crisis Communication:
○ Develop and implement crisis communication plans and strategies.
○ Act as a spokesperson during crises to maintain the organization’s reputation.
9. Budget Management:
○ Manage the marketing and communications budget, allocating resources effectively to achieve goals and maximize ROI.
10. Stakeholder Engagement:
○ Foster positive relationships with students, staff, parents, board members, prospectivefamilies, and local organizations.
○ Collaborate with cross-functional teams to support organizational objectives.
Qualifications
● Proven track record of developing and executing successful marketing and communications strategies.
● Exceptional written and verbal communication skills.
● Strong leadership and team management capabilities.
● Proficiency in digital marketing tools and analytics.
● Crisis communication and issues management experience.
● Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
● Passion for staying current with industry trends and emerging technologies.
Education and/or Experience
● Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
● Minimum of 5-8 years of progressive experience in marketing and communications, with at least 3 years in a leadership role.
● Experience using Microsoft Suite of Products, Google Workplace tools, Adobe Creative Cloud, and WordPress.
● Proficiency in Mandarin, a plus
Supervisory Responsibilities
The Director of Marketing and Communications manages the Digital Content Manager and the Communication Manager.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
● Regularly required to stand/sit for extended periods
● Regularly required to bend, lift, push, kneel, crouch, crawl, stoop.
● Regularly required to lift and/or move up to 10 pounds.
● Capable of adapting to frequent changes in position through the workday.
● Hearing and speaking to understand and exchange information in person or on the
telephone.
● Speaks clearly, so listeners can understand.
● Uses hands and fingers for manipulation, and uses a computer keyboard, educational tools, play equipment, and performs first aid and CPR.
● Specific vision abilities required include close vision, distance vision, color vision, and depth perception.